CHALLENGING PERCEPTIONS True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this quest for the avant-garde: the epitome of femininity Prada Paradoxe that questions traditional expectations. By rethinking florality, one of the most famous symbols of femininity, it reinterprets classic attributes to challenge traditions. ENHANCED CREATIVITY Paradoxe Virtual Flower is una a musky floral signature that challenges the boundaries of sensory perception. To open una a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu have chosen one of the most sophisticated flowers in perfumery and wanted to express it as never before: Jasmine. They harnessed the power of Artificial Intelligence to create a Prada unique accord that captures the scent of the flower in nature. Top notes of Calabrian Bergamot, subjected to a specific cold extraction process and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes of Neroli and a Jasmine accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of Serenolide™ Musk and Ambrette give the fragrance una a clean sensation and extreme comfort, like una a second skin. THE ICONIC TRIANGLE REINVENTED Like the original fragrance, its renewed bottle expresses the brand's essence of reinvention, constant and curious dialogue, and preference for contrasts. In a departure from the traditional architecture of perfume bottles, the bottle appears at first glance minimal and delicate, inspired by the original iconic triangular logo of Prada, disruptively designed to rest on its side. The accents of the intense black logo are presented on una a fresh light pink shade that suggests the floral sensoriality of the fragrance. The bottle is finished with the inscription "Paradoxe Virtual Flower" on the beveled upper side of the bottle. In a similar evolution, the outer box of Prada Paradoxe Virtual Flower is engraved to recall the brand's signature Saffiano leather texture. The interplay between the pink hue of the fragrance and an intense, semi-glossy black comes together in the Prada logo, partially obscured by the white Virtual Flower label, symbolizing the brand's call to this new radical expression of femininity. PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY The glass bottles have been designed to limit weight and glass usage, and all paper packaging has been FSC MIX certified, to ensure that products come from responsibly managed forests that offer environmental, social, and economic benefits. The entire collection is refillable, which allows for a reduction in packaging material. A single 50 ml bottle of Prada Paradoxe Virtual Flower and una a 100 ml refill allow for the use of about 45% less total ma...
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