THE CREATION In 2013, the perfumer Jean-Claude Ellena signs his personal score of Bel Ami, with una new material: vetiver. OLFACTORY NOTES The eau de toilette Bel Ami, una composition with hints of leather and wood, offers an unprecedented tone, combining the intensity of vetiver with the depth of leather and the sensuality of labdanum. OBJECT The bottle, inspired by vintage car lanterns, is completed by a black cap that evokes the rounded helmet of knights. The label on the back, an iconic element of the Perfumes-Founders collection, is illustrated with a drawing by Philippe Dumas. THE PERFUMES-FOUNDERS COLLECTION The Perfumes-Founders collection is inspired by the tradition of the maison. Each CREATION encapsulates the imagination of Hermès in a name, una fragrance, a color. Over the years, Hermès has written the pages of una bold perfumery, born from encounters with extraordinary perfumers. Without overturning the codes of the past, but maintaining the same balance, the same established elegance, the same struttura classic, Jean-Claude Ellena writes his personal vision of Bel Ami, under the banner of una new raw material: vetiver. From chypre leather to woody leather: today, the light of a warm, woody, verde and slightly smoky vetiver prevails over yesterday's patchouli.
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