For the man who challenges the conventional Hugo inverted by Hugo Boss It's a men's eau de toilette belonging to the woody aromatic fragrance family. Launched in 2019, it's inspired by the Hugo inverted fashion line. This new addition to the Hugo family surprises with its refreshing trail, like a citrus cocktail contrasted with more elegant, woody notes, creating an interesting mix that pushes us to see it from another perspective. It's defined as a aroma Refreshed by its fresh air, it begins with refreshing citrus notes of Calabrian bergamot and grapefruit; followed by aromatic heart notes with invigorating rosemary; Finally, we found Vetiver from Haiti at the bottom. The bottle. Young, unpretentious. Its aesthetic represents the modo in which he is the inverted boy, simple, strong and without artifice. Una A white, opaque bottle that doesn't reveal the juice, with the characteristic canteen cap. The logo, in black, is projected as if seen in a mirror. Travel the world. This new fragrance invites us to discover the importance of a change of perspective in the world we live in. Nothing has una only interpretation, much less fashion, let's change the modo in which we see the world and life. EVOLUTION. The brand wanted to capture its years of evolution in this launch since the first Hugo emerged in 1995. Thus, showing its younger, more casual and trendy version, perfect for the current generation of young people.
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