The Selective Alpha Keratin Shampoo 250ml by Selective is a professional treatment designed to strengthen and regenerate damaged hair. Its exclusive formula, enriched with pure keratin proteins, penetrates deeply into the hair fibers, repairing micro-breakages and improving elasticity. Thanks to a gentle yet effective action, it cleanses softly without being harsh, giving softness, shine, and body to chemically treated or fragile hair. Ideal for chi looking for una targeted care that preserves the naturale beauty of the hair, this shampoo promotes a healthy and vital appearance from the very first use. An essential product in the beauty ritual to keep hair strong, silky, and visibly regenerated.
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