"Real Men Wear Pink” under the slogan “The Real Man Wears Pink", Joop relaunches its classic Joop! Homme with a strong advertising campaign that leaves aside the classicism of the brand to present itself in a world governed by seduction, mischief and sensuality. This fragrance, created in 1989 by Michael Almairac, decided to renew its image to reach a more modern audience and leave behind that classic perception that we all have in mind when we refer to it. This was the company's second fragrance Joop! , which at the time was a breakthrough in the perfumery sector, thanks to the inclusion of sweet aromas in the men's field. The Joop! The man seduces, but is never seduced, a bold, charismatic and engaging profile that becomes an "addiction at first sight". Its peculiar track uses terms and aromas closely linked to femininity to enhance virile attractiveness. A masculinity expressed through sweet, gourmet and floral aromas and flashes of an aphrodisiac character such as cinnamon and patchouli. An olfactory bomb that marked a before and after at the end of the 80s. Nocturnal allusions. This fragrance has a marked nocturnal character, enveloping and voluptuous notes suitable for any level of formality and which arouse interest and curiosity wherever they go, leaving a unique and unmistakable trail. Unalterable bottle. Since its inception, the company has kept the perfume packaging intact. With a classic and simple style, it adopts one of the most common silhouettes of its birth years. His inner liquid takes on an intense pink color, a true challenge to the rules of masculinity and states that "the authentic man is the only one capable of wearing pink", without fear or shame. He is the freshest supporter. Given its long history, many hips have been created over the years. The most notable is perhaps Joop! Homme Sport, its freshest and most casual version, in which the aquatic notes stand out.
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Fanola Fiber Fix n.2 Bond Connector 1000 ml a professional treatment designed to strengthen the hair structure during the coloring, bleaching and chemical treatment processes. Thanks to its innovative formula, it repairs and protects the internal bonds of the hair fiber, preventing breakage and maintaining the integrity of the hair. This product guarantees brighter, longer-lasting results and visibly stronger and healthier hair. Easy to integrate into the work routine, ideal for salons that want to offer a high quality and safe service, improving the customer experience. The 1000 ml package is perfect for continuous professional use, ensuring efficiency and convenience.
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Volume Stylesign Bodifying Control Mausse Goldwell | Voluminize and fix foam. | Instantly provides up to 100% more volume and body while drying for long-lasting control of coarse, damaged hair. | Protects against heat damage. |
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Goldwell DLS Extra Color 60 Second Treatment 200ml an innovative professional product designed to prolong and intensify the color of treated hair. Its advanced formula, enriched with nourishing agents, repairs the hair structure from the inside, guaranteeing a brilliant and long-lasting result. Thanks to the rapid exposure time of just 60 seconds, it allows for practical and quick application, ideal for those who want to maintain vibrancy and chromatic depth without excessively prolonging treatment times. This second treatment intensely nourishes, protects the color from fading and gives softness and silkiness, making the hair more resilient and easier to comb. Perfect for those looking for an impeccable finish and always luminous hair.
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CHALLENGING PERCEPTIONS True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this quest for the avant-garde: the epitome of femininity Prada Paradoxe that questions traditional expectations. By rethinking florality, one of the most famous symbols of femininity, it reinterprets classic attributes to challenge traditions. ENHANCED CREATIVITY Paradoxe Virtual Flower is una a musky floral signature that challenges the boundaries of sensory perception. To open una a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu have chosen one of the most sophisticated flowers in perfumery and wanted to express it as never before: Jasmine. They harnessed the power of Artificial Intelligence to create a Prada unique accord that captures the scent of the flower in nature. Top notes of Calabrian Bergamot, subjected to a specific cold extraction process and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes of Neroli and a Jasmine accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of Serenolide™ Musk and Ambrette give the fragrance una a clean sensation and extreme comfort, like una a second skin. THE ICONIC TRIANGLE REINVENTED Like the original fragrance, its renewed bottle expresses the brand's essence of reinvention, constant and curious dialogue, and preference for contrasts. In a departure from the traditional architecture of perfume bottles, the bottle appears at first glance minimal and delicate, inspired by the original iconic triangular logo of Prada, disruptively designed to rest on its side. The accents of the intense black logo are presented on una a fresh light pink shade that suggests the floral sensoriality of the fragrance. The bottle is finished with the inscription "Paradoxe Virtual Flower" on the beveled upper side of the bottle. In a similar evolution, the outer box of Prada Paradoxe Virtual Flower is engraved to recall the brand's signature Saffiano leather texture. The interplay between the pink hue of the fragrance and an intense, semi-glossy black comes together in the Prada logo, partially obscured by the white Virtual Flower label, symbolizing the brand's call to this new radical expression of femininity. PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY The glass bottles have been designed to limit weight and glass usage, and all paper packaging has been FSC MIX certified, to ensure that products come from responsibly managed forests that offer environmental, social, and economic benefits. The entire collection is refillable, which allows for a reduction in packaging material. A single 50 ml bottle of Prada Paradoxe Virtual Flower and una a 100 ml refill allow for the use of about 45% less total ma...
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Pepe Jeans Bright reveals una powerful feminine fragrance with una vibrant self-confidence. Like una a second skin, radiant, sophisticated, and enveloping.
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Infusion de Gingembre Eau de Parfum encapsulates the lively personality of ginger in a una woody and citrusy fragrance. The ginger is immersed in a una unique blend of musks and citrus that recreates the enveloping scent of skin, allowing its vibrant personality to merge with you. Les Infusions are fragrances like a una second skin that immediately adapt to you and make you feel like yourself. The luxurious bottle of Infusion de Gingembre is highlighted in a una yellow hue, evoking the fusion of the fragrance's signature ingredient. The light yellow cap in the iconic Saffiano symbolizes ginger and the vibrancy of the fragrance.
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CHALLENGING PERCEPTIONS True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this pursuit of the avant-garde: the epitome of Prada Paradoxe femininity that questions traditional expectations. By rethinking florality, one of the most famous symbols of femininity, it reinterprets classic attributes to challenge traditions. ENHANCED CREATIVITY Paradoxe Virtual Flower is una a musky floral signature that challenges the boundaries of sensory perception. To open una a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu selected one of perfumery’s most sophisticated flowers and wanted to express it as never before: Jasmine. They harnessed the power of Artificial Intelligence to create a unique Prada accord that captures the scent of the flower in nature. Top notes of Calabrian Bergamot, subjected to a specific cold extraction process and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes of Neroli and a Jasmine accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of Serenolide™ Musk and Ambrette give the fragrance una a clean sensation and extreme comfort, like una a second skin. THE ICONIC TRIANGLE REINVENTED Like the original fragrance, its renewed bottle expresses the brand’s essence of reinvention, constant and curious dialogue, and preference for contrasts. In a change from the traditional architecture of perfume bottles, the bottle appears at first glance minimal and delicate, inspired by the original iconic triangular logo of Prada, boldly designed to rest on its side. Accents of the intense black logo are presented on una a fresh light pink shade that suggests the floral sensoriality of the fragrance. The bottle is finished with the inscription "Paradoxe Virtual Flower" on the upper beveled side of the bottle. In a similar evolution, the outer box of Prada Paradoxe Virtual Flower is engraved to recall the brand’s characteristic Saffiano leather texture. The interplay between the pink tone of the fragrance and an intense, semi-glossy black come together in the Prada logo, partially obscured by the white Virtual Flower label, symbolizing the brand’s call to this new radical expression of femininity. PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY The glass bottles have been designed to limit weight and the use of glass, and all paper packaging is FSC MIX certified, to ensure that the products come from responsibly managed forests that provide environmental, social, and economic benefits. The entire collection is refillable, which helps reduce packaging material. A single 50 ml bottle of Prada Paradoxe Virtual Flower and una a 100 ml refill allow you to avoid using about 45% less total materials compared to...
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